《每日經(jīng)濟(jì)新聞》創(chuàng)刊于2004年12月9日，是由國(guó)家新聞出版總署批準(zhǔn)成立的一張全國(guó)公開(kāi)發(fā)行的財(cái)經(jīng)類日?qǐng)?bào)，系全國(guó)三大綜合類財(cái)經(jīng)日?qǐng)?bào)之一，在經(jīng)濟(jì)界、金融界、產(chǎn)業(yè)界、投資界有著廣泛的影響。2008年5月改版以來(lái)，《每日經(jīng)濟(jì)新聞》專注于公司行業(yè)新聞和投資理財(cái)報(bào)道，憑借敏銳的新聞?dòng)|覺(jué)，秉持堅(jiān)持真實(shí)、敢說(shuō)真話、忠于真相的新聞操守，刊發(fā)了一系列在經(jīng)濟(jì)領(lǐng)域引起強(qiáng)烈反響的重大公司產(chǎn)業(yè)新聞和投資理財(cái)報(bào)道，受到經(jīng)濟(jì)決策者、上市公司、跨國(guó)金融企業(yè)、行業(yè)、經(jīng)濟(jì)學(xué)界和媒體同行的高度關(guān)注，被譽(yù)為中國(guó)經(jīng)濟(jì)社會(huì)和資本市場(chǎng)的守望者。

每周五刊，目前在北京、上海、廣州、深圳、蘇錫常、成都設(shè)立新聞中心和分印點(diǎn)，并由此輻射全國(guó)?！睹咳战?jīng)濟(jì)新聞》核心讀者群為金融投資業(yè)的專業(yè)人士、公司管理階層、政策制定者、經(jīng)濟(jì)管理者及研究者、公務(wù)員，同時(shí)廣泛服務(wù)于有實(shí)力的個(gè)人投資者。

《每日經(jīng)濟(jì)新聞》日發(fā)行量為50萬(wàn)份，以每份報(bào)紙傳閱人數(shù)3人計(jì)，每期報(bào)紙日均影響人群150萬(wàn)；每經(jīng)網(wǎng)日均50萬(wàn)獨(dú)立訪問(wèn)用戶；通過(guò)合作授權(quán)轉(zhuǎn)載每經(jīng)的網(wǎng)站閱讀，網(wǎng)民日均瀏覽量1，800萬(wàn)人次；每經(jīng)微博粉絲數(shù)2450萬(wàn)人，移動(dòng)終端下載人數(shù)達(dá)到100萬(wàn)人，朝氣蓬勃的《每日經(jīng)濟(jì)新聞》影響深入人心。

《每日經(jīng)濟(jì)新聞》堅(jiān)持專業(yè)、權(quán)威、實(shí)用、好看的辦報(bào)理念，新聞銳利、眼光獨(dú)到，對(duì)財(cái)經(jīng)業(yè)界和投資者有很好參考價(jià)值，被評(píng)為“2011~2012中國(guó)最具投資價(jià)值媒體”、“2011中國(guó)最具影響力行業(yè)品牌”、“2011中國(guó)最具社會(huì)責(zé)任財(cái)經(jīng)媒體”、“2010~2011中國(guó)報(bào)刊廣告投放價(jià)值排行榜 ? 最具成長(zhǎng)價(jià)值媒體”、“2009~2010年度中國(guó)最具投資價(jià)值媒體”、“2008~2009年度中國(guó)成長(zhǎng)性最快的新銳財(cái)經(jīng)媒體”、“2008年度中國(guó)最具影響力產(chǎn)業(yè)類媒體狀元”、“2008年度中國(guó)最具投資價(jià)值媒體”。

重新定義中國(guó)主流財(cái)經(jīng)媒體標(biāo)準(zhǔn)。

《每日經(jīng)濟(jì)新聞》第一時(shí)間為讀者提供權(quán)威專業(yè)、貼近民生、實(shí)用好看的原創(chuàng)獨(dú)家財(cái)經(jīng)新聞，成為中國(guó)許多重磅財(cái)經(jīng)新聞的首發(fā)地，重新定義了中國(guó)主流財(cái)經(jīng)媒體標(biāo)準(zhǔn)：致力于推動(dòng)中國(guó)經(jīng)濟(jì)制度的變革，規(guī)范公司產(chǎn)業(yè)運(yùn)行，維護(hù)廣大消費(fèi)者（投資者）的權(quán)益；以中國(guó)經(jīng)濟(jì)制度變革推動(dòng)者和財(cái)經(jīng)新秩序建設(shè)者的身份忠實(shí)記錄中國(guó)財(cái)經(jīng)社會(huì)的發(fā)展歷程，立志成為中國(guó)資本市場(chǎng)的守望者和廣大投資者的代言人。

中國(guó)重大財(cái)經(jīng)新聞發(fā)源地

因?yàn)橛新殬I(yè)、敬業(yè)、專業(yè)的采編團(tuán)隊(duì)作為支撐，《每日經(jīng)濟(jì)新聞》不斷產(chǎn)出專業(yè)性和沖擊力都極強(qiáng)的全國(guó)重大獨(dú)家財(cái)經(jīng)新聞，成為國(guó)內(nèi)財(cái)經(jīng)新聞信息發(fā)源地，被央視CCTV、新浪、網(wǎng)易、搜狐、和訊、鳳凰網(wǎng)、路透社、彭博社、《華爾街日?qǐng)?bào)》等國(guó)內(nèi)外知名媒體和網(wǎng)站頻頻轉(zhuǎn)載或引用。CCTV2、鳳凰衛(wèi)視“楊錦麟讀報(bào)”等更是在第一時(shí)間解讀和點(diǎn)評(píng)每天《每日經(jīng)濟(jì)新聞》的獨(dú)家報(bào)道。

據(jù)央視CTR調(diào)查機(jī)構(gòu)對(duì)《每日經(jīng)濟(jì)新聞》的專項(xiàng)調(diào)查顯示，80%的受訪讀者認(rèn)為，《每日經(jīng)濟(jì)新聞》最大的特點(diǎn)是敢說(shuō)真話，新聞?dòng)|角敏銳，富有洞察力，其忠于事實(shí)的新聞報(bào)道所體現(xiàn)出的社會(huì)責(zé)任感受到了多數(shù)讀者的認(rèn)可。

5年來(lái)持續(xù)成長(zhǎng)性最快的新銳財(cái)經(jīng)日?qǐng)?bào)

《每日經(jīng)濟(jì)新聞》借鑒國(guó)外優(yōu)秀財(cái)經(jīng)媒體發(fā)行經(jīng)驗(yàn)，結(jié)合自身媒體屬性，采用科學(xué)精準(zhǔn)的多軌制渠道分銷法，在上海、北京、廣州、深圳、成都、無(wú)錫、杭州等7個(gè)中心城市設(shè)立分印點(diǎn)，實(shí)現(xiàn)衛(wèi)星傳版同步分印，并通過(guò)高鐵、高速公路等現(xiàn)代物流，在全國(guó)20多個(gè)中心城市和數(shù)千個(gè)報(bào)亭銷售，在全國(guó)經(jīng)濟(jì)中心城市的機(jī)場(chǎng)、重要航線、地鐵、高檔寫字樓、五星賓館進(jìn)行展示銷售，對(duì)上千家上市公司、金融機(jī)構(gòu)進(jìn)行贈(zèng)閱。報(bào)紙日均發(fā)行量50萬(wàn)份，已形成一張覆蓋中國(guó)主流經(jīng)濟(jì)人群到達(dá)場(chǎng)所的零售發(fā)行網(wǎng)絡(luò)。

指定航班/機(jī)場(chǎng)貴賓候機(jī)樓

北京首都國(guó)際機(jī)場(chǎng) 北京南苑機(jī)場(chǎng) 成都雙流國(guó)際機(jī)場(chǎng) 上海虹橋國(guó)際機(jī)場(chǎng)

重慶江北機(jī)場(chǎng) 上海浦東國(guó)際機(jī)場(chǎng) 杭州蕭山國(guó)際機(jī)場(chǎng) 廣州白云國(guó)際機(jī)場(chǎng)

深圳寶安國(guó)際機(jī)場(chǎng)

新聞決定影響力的傳播價(jià)值。

除了紙質(zhì)媒介發(fā)行有了長(zhǎng)足增長(zhǎng)外，在全媒體時(shí)代，《每日經(jīng)濟(jì)新聞》因其獨(dú)特的新聞氣質(zhì)，也獲得了巨大的“眼球效應(yīng)”。粗略統(tǒng)計(jì)，每天通過(guò)紙媒（含《每日經(jīng)濟(jì)新聞》報(bào)紙本身）、網(wǎng)絡(luò)媒體、電視臺(tái)、通訊社、手機(jī)新媒體、微博、微信，接觸到《每日經(jīng)濟(jì)新聞》及其新聞的受眾近1，800萬(wàn)人次。

每經(jīng)新媒體走在時(shí)代前

自成立之日起，《每日經(jīng)濟(jì)新聞》順應(yīng)信息技術(shù)發(fā)展趨勢(shì)，致力于打造綜合性的財(cái)經(jīng)全媒體，開(kāi)創(chuàng)集報(bào)紙、網(wǎng)站、移動(dòng)終端閱讀器、微博、微信、手機(jī)報(bào)為一體的綜合性傳播渠道。經(jīng)過(guò)多年發(fā)展，每經(jīng)新媒體建設(shè)卓有成效，每天的新聞和資訊通過(guò)不同渠道向數(shù)千萬(wàn)讀者傳播。

每經(jīng)網(wǎng)中國(guó)財(cái)經(jīng)新聞的網(wǎng)絡(luò)發(fā)源地之一

每經(jīng)網(wǎng)zpur.cn是《每日經(jīng)濟(jì)新聞》全力打造的24小時(shí)財(cái)經(jīng)資訊平臺(tái)。網(wǎng)站依托專業(yè)的采編團(tuán)隊(duì)，全時(shí)段向讀者播發(fā)國(guó)際國(guó)內(nèi)最新、最及時(shí)的新聞和資訊，成為中國(guó)財(cái)經(jīng)新聞的網(wǎng)絡(luò)發(fā)源地之一。

每經(jīng)官方微博 2400萬(wàn)粉絲“人多勢(shì)眾”

目前每經(jīng)官方微博粉絲總量超過(guò)2400萬(wàn)，在財(cái)經(jīng)類媒體中位居前列；《每日經(jīng)濟(jì)新聞》通過(guò)官微發(fā)布的各類重大新聞和資訊，通過(guò)龐大的活躍粉絲群向更廣泛的互聯(lián)網(wǎng)用戶傳播，極大彰顯和提升了《每日經(jīng)濟(jì)新聞》的影響力。

每經(jīng)移動(dòng)閱讀客戶端財(cái)經(jīng)新聞隨手看

目前《每日經(jīng)濟(jì)新聞》iPhone、Andriod、Windows Mobile、黑莓、Symbian等8個(gè)系統(tǒng)客戶端下載數(shù)達(dá)到100萬(wàn)，成為《每日經(jīng)濟(jì)新聞》新聞和影響力傳播的重要渠道之一。

Founded on 9 December 2004 and approved by the General Administration of Press and Publication, the National Business Daily (NBD) is a nationwide Chinese financial and economic daily newspaper focusing on financial and economic news. As one of the three major comprehensive financial and economic dailies in China, NBD has a tremendous influence on business and investment communities across the country. Since its redesign in May 2008, NBD has become more focused on covering companies and sectors as well as news on investment and wealth management. Leveraging its strong editorial team led by award-winning reporters and editors, coupled with its news reporting ethics centering on the truth, courage to tell the truth and fidelity to the truth, NBD has published a series of major company and sector news, and reports on investment and wealth management, which have been highly valued by the economic business and investment communities and attracted close attention of the economic decision makers, listed companies, multinational financial institutions, industries, economics academia and other media outlets. As such, NBD has been hailed as the guardian of China’s socio-economy and capital markets.

NBD is printed five days per week. It now has news centres and printing offices in Beijing, Shanghai, Guangzhou, Shenzhen, Suzhou-Wuxi-Changzhou and Chengdu, which constitute key links of its nationwide circulation network. NBD’s core reader base comprises financial and investment professionals, corporate executives, policymakers, economic managers and researchers, and civil servants. Additionally, it is also widely read by high-net-worth individual investors.

NBD has a daily circulation volume of 500,000 copies. Assuming three readers per copy, each issue of the daily will have an influence on an average of 1.5 million people per day. NBD’s website (zpur.cn) has 500,000 unique visitors each day on average, and the total number of Internet users viewing reprinted NBD articles on authorised partner websites averages 18 million per day. Meanwhile, NBD has 22 million fans following its microblog and up to 1 million mobile device users viewing its digital content via mobile app, demonstrating the profound influence that a vibrant NBD has on the Chinese people.

NBD is committed to professionalism, authoritativeness, pragmatism, and viewer satisfaction. With its insightful news reporting and unique perspective, NBD offers great value for business and investment communities as a reliable news source. It has won many of the most celebrated awards including “Media with Best Investment Value in China for 2011-2012”, “Most Influential Industry Brand in China for 2011”, “Most Socially Responsible Financial and Economic Media in China for 2011”, “China Newspaper Advertising Value Ranking for 2010-2011 – Media with Best Growth Value”, “Media with Best Investment Value in China for 2009-2010”, “Fastest Growing Young and Upcoming Financial and Economic Media in China for 2008-2009”, “Most Influential Industrial Media in China for 2008” and “Media with Best Investment Value in China for 2008”.

Redefining the standard for China’s mainstream financial and economic media.

NBD promptly provides authoritative, professional, relevant, practical and insightful financial and economic news which are original and exclusive to its readers, making it an originator of blockbusting financial and economic news in China. It has redefined the standard for China’s mainstream financial and economic media: striving to drive the transformation of China’s economic system, improved corporate governance and optimized industrial operations, and protecting the interests of the consumers (investors); truthfully recording the financial, economic and social development milestones in China, as a driving force behind the transformation of China’s economic system and a builder of the new financial and economic order who aspires to be the guardian of China’s capital markets and ambassador for the investors.

The source of major financial and economic news in China

Leveraging its professional, dedicated and specialized team of journalists and editors, NBD has consistently produced highly specialized, exclusive major national financial and economic news with a far-reaching impact, making it a preferred source of domestic financial and economic news. Many of its news reports have been reprinted or cited by such renowned domestic and international media outlets as CCTV, Sina, NetEase, Sohu, Hexun, Ifeng, Reuters, Bloomberg and The Wall Street Journal etc. CCTV2 and ‘Daily Newspaper Reading by Yang Jinlin’ on Phoenix TV are among the programmes which provide prompt analyses and commentaries on NBD’s exclusive reports each day.

According to a special survey on NBD conducted by CTR, a research firm focusing on China, 80% of the readers interviewed thought that NBD’s most distinctive characteristics were courage to tell the truth, a sharp nose for news and deep insights. Most readers were impressed with NBD's fidelity to the truth, which embodies the sense of social responsibility.

Fastest-growing young and emerging financial and economic daily over the past five years

Drawing from the circulation experience of outstanding foreign financial and economic media, together with its own media attributes, NBD has adopted a scientific and precise multi-track channel distribution method. It has set up printing offices in seven central cities – Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Wuxi and Hangzhou, and realised synchronous printing with transmission of newspaper contents via satellite. These newspapers are then distributed to more than 20 central cities across the country through modern logistics systems including the high speed railways and expressways. They are in turn sold in thousands of newspaper kiosks, displayed for sale in the airports, onboard planes of key flight routes, metros, high-end office buildings and five-star hotels in major cities nationwide, and complimentary copies are sent to more than 1,000 listed companies and financial institutions. The newspaper has a daily average circulation volume of 500,000 copies, and it has established a retail circulation network that covers the places where China’s mainstream economic masses are found.

Designated flights / airport VIP lounges

Beijing Capital International Airport, Beijing Nanyuan Airport, Chengdu Shuangliu International Airport, Shanghai Hongqiao International Airport,

Chongqing Jiangbei Airport, Shanghai Pudong International Airport, Hangzhou Xiaoshan International Airport, Guangzhou Baiyun International Airport and

Shenzhen Bao’an International Airport

The transmission value: news determines influence.

Apart from the significant growth in the paper-based media, NBD has also gained a huge “eyeball effect” in the omnimedia era thanks to its unique news style. Preliminary statistics show that each day, close to 18 million people come in contact with NBD and its news through paper media (including NBD’s newspaper itself), online media, TV channels, news agencies, mobile media, microblog and WeChat.

NBD’s new media vehicles at the forefront of the era

Since its inception, NBD has followed the IT development trend and strived to develop a comprehensive financial and economic media, and create a composite transmission channel integrating newspaper, website, mobile terminal reader, microblog account, WeChat account and mobile newsletter into one. After many years of development, the construction of NBD’s new media avenues has yielded excellent results as its news and information offerings are transmitted to tens of millions of readers through different channels every day.

zpur.cn :
One of the cradles for online financial and economic news in China

zpur.cn is a 24-hour financial and economic information platform NBD has focused on developing. The website, depending on NBD’s professional team of journalists and editors, releases the latest and most up-to-date domestic and international news and information to readers at all times, hence making it one of the cradles for online financial and economic news in China.

NBD’s official microblog:
A big networking service followed by 24 million fans

At present, NBD’s official microblog has a total of more than 24 million fans, making it one of the most popular microblog accounts opened by financial and economic media outlets. Through its official microblog, NBD releases various major news and information, which will in turn be transmitted to more internet users by its large number of active fans, therefore greatly amplifying and enhancing NBD’s influence.

NBD mobile reader client:
Financial and economic news at your fingertips

There are currently 1 million downloads for NBD via eight system clients including iPhone, Android, Windows Mobile, BlackBerry, Symbian, etc., making this one of the key channels for the transmission of NBD’s news and influence.